APOGEO SYSTEM
Who we are
Get to know APOGEO’s trajectory that begins, conceptually, in the mid 1980s,
improved until reaching the current format.
ALEXANDRE CARMONA
Mentor, Personal, Executive, and Business Coach, Business Consultant, and Founder of TRIA Development. Master Consultant in APOGEO Assessment – Integral Behavioral Profile, with a degree in Business Administration, specializing in Business Management and an MBA in Human Resources Management. Passionate about human behavior, he is a Practitioner in NLP, certified in Career Guidance, Empreteco (Sebrae), Action Learning Coach (WIAL), Psychological Safety, Systemic Constellation, and ADIGO Training for Consultants and Facilitator Leaders. Co-author of the books “Be + in Time Management,” “NLP Manual,” and “Free to Speak.” He holds five Coaching certifications, including BCI and ICF. Founding member of ICF São Paulo (2010), earned the PCC credential from ICF GLOBAL in 2016, and is a current member of ABRACEM.
BETTYNA BENI
Life & Career Mentor, business consultant in the HR field, writer, speaker, and professor in MBA, postgraduate, and short courses on topics related to Leadership and Soft Skills. Graduated in Bilingual Executive Secretarial Studies (Universidade Anhembi Morumbi), with a postgraduate degree in HR Management (FAAP) and an MBA in Business Management (FGV), with specializations in working with leaders, women, mothers, and young people at various stages of life and career. With over 30 years of experience, she has worked in Human and Organizational Development in national and multinational companies across various market segments. Since 2016, she has been an entrepreneur and co-founder of Evoluigi.
CLEUSA GODOY
Psychologist, Postgraduate in Human Resources, and certified by SLAC, the Latin American Coaching Society. Specialist in the APOGEO method, which she has been using for over 15 years in people and business development processes. She has worked as an HR Consulting Director for over 20 years, leading strategic projects in talent management and development. She has extensive experience in organizational transformation, human development, and the application of innovative methodologies to boost corporate and individual results.
ELIANA NASCIMENTO
Psychologist, Postgraduate in People Management, and certified in Career and Vocational Guidance. Works as an Integral Behavioral Analyst at APOGEO, as well as a Personal & Professional Mentor and Coach, focusing on human development and leadership. With extensive experience, she supports executives from companies such as Itaú, Embraer, and Novelis in leadership processes, career development, and vocational guidance. Specialist in Behavioral Analysis, Individual and Group Coaching, Leadership Mentoring, and Competency Development, she is dedicated to enhancing talents and fostering personal and professional growth.
ELIDE DELLA NINA
Psychologist with 32 years of experience in Organizational and Managerial Development Management, working in service, retail, and NGO sectors. Psychotherapist for adults in Behavioral and Analytical approaches, Coach since 2007, with over 1,400 hours in Coaching programs focused on performance improvement, career guidance, and leadership in companies such as TLP Telecom Services, Seguros Unimed, and GAIA Social. As HR Manager, with 3 years of experience at GAIA Social, she led projects on talent attraction and development as well as youth entrepreneurship. Advisory board member at GAIA Social and ViraSer, she has also contributed to trainee programs, mentoring over 300 executives in companies such as Riachuelo, Angeloni, and Promofarma.
MIRIAM TSUGAWA
Integral Behavioral Analyst in the APOGEO Profile since 2013. Speaker, advisor, and facilitator of courses and training related to human development. Bachelor of Arts with a specialization in Translation and Interpretation of the English Language from Ibero-Americana University. Postgraduate in Vibrational Holistic Therapies and Quantum Activist certified by physicist Dr. Amit Goswami. Master Coach since 2007, with international certifications from ICI (Integrated Coaching Institute), ICI (International Coaching Institutes), ECA (European Coaching Association), and Practitioner in NLP by the Brazilian Society of Neurolinguistic Programming.
MÔNICA VAZ
Psychoanalyst and psychodramatist with extensive experience in working with children, adolescents, adults, and couples. Offers in-person consultations at her office in Campinas, São Paulo, and online sessions for patients worldwide. Uses the APOGEO Profile as an essential tool for self-awareness, providing greater clarity and depth to therapeutic processes. With an approach that combines psychoanalysis and psychodrama, she helps patients develop a deeper understanding of themselves and tackle their emotional and relational challenges.
REINALDO GANDELINI
Career advisory specialist for technology leaders, with 22 years of experience in technology, HR, and startup markets. Creator of the "High-Value Executives" program, helping executives like CIOs, CTOs, CISOs, and IT managers position themselves in the right company within 6 months. Provides personalized services, including strategic LinkedIn and networking mentoring, interview simulations, and career advisory. With over 7,552 hours of guidance and 173 success stories, leverages technologies like Generative AI and ChatGPT to maximize results. Known for his passion for continuous learning and empathy, he transforms careers with a practical and effective approach.
PAULO DEMESTRI
Systems analyst, programmer and business administrator, specialist in behavioral assessment. Coach trained by ICI - International Coaching Institutes. Responsible for the supervision and development of the APOGEO Method.
Over 10 years he worked together with psychotherapist Dr. Bachir Haidar Jorge and team in the foundation of the APOGEO Method. Since 1999 he is involved in the theoretical and practical study of the integral personality.
He guides entrepreneurs, coaches and HR managers in the application and use of APOGEO solutions.
Human Resources Consultant working mainly in the corporate environment.
BACHIR HAIDAR JORGE
Dr. Bachir Haidar Jorge, psychotherapist, one of the initiators of group psychotherapy in São Paulo, an area in which he worked for over 50 years. He began an investigative study in his clinic in the 1980s.
Dr. Bachir was the mentor and precursor of the APOGEO Method.
According to Dr. Bachir, it was impossible to know a person without knowing his/her nature, temperament, the environment where he developed, and without trying to understand his efforts in the search for balance and development. From the thought of Dr. Bachir, the pillar of APOGEO was born, the concept of Integral Personality. Integral Personality is composed of the influence of innate factors, social factors, environment / social environment and personal development. To measure the influence of of factors associated with temperament, a questionnaire was constructed that relates habits and vital energy.
To assess the influence of social factors on the formation of personality, or "persona", we built a questionnaire based on a combination of several concepts, among them the study by Dr. Carl Jung on the four functions of the Ego. To measure the stage of development, we used a self-knowledge indicator and identified a correlation of this indicator with aspects of maturity. The work of building APOGEO started in 1999, part of this construction: the foundation of concepts and the construction of behavioral maps; the creation of a statistical model integrated with an assessment study; the identification and formatting of indicators that represent the integral personality, the creation of a model of competences and descriptive reports.
The letter “A” in the name APOGEO symbolizes the beginning, the first step to be taken to reach the professional peak and to live life to the full, at its height.