Who we are

Get to know the trajectory of APOGEO that starts, conceptually, in the middle of 1940, coming to Brazil in 1951 and improved from the 80’s until reaching the current format.


Integral Behavior Analyst APOGEO profile since 2013. Speaker, advisor and facilitator of courses and training related to human development. “Bachelor of Arts with a degree in translation and interpretation of the English language from Faculdade Ibero-Americana.

Postgraduate in holistic vibrational therapies and Quantum Activist certified by physicist Dr. Amit Goswami.” Master Coach for 15 years, with international certifications from ICI (Integrated Coaching Institute), ICI (International Coaching Institutes), ECA (European Coaching Association), NLP practitioner from Sociedade Brasileira de Programação Neurolinguistica.


Systems analyst, programmer and business administrator, specialist in behavioral assessment. Coach trained by ICI - International Coaching Institutes. Responsible for the supervision and development of the APOGEO Method.

Over 10 years he worked together with psychotherapist Dr. Bachir Haidar Jorge and team in the foundation of the APOGEO Method. Since 1999 he is involved in the theoretical and practical study of the integral personality.

He guides entrepreneurs, coaches and HR managers in the application and use of APOGEO solutions.
Human Resources Consultant working mainly in the corporate environment.


In the early 1950s, Dr. Bachir Haidar Jorge, a psychotherapist, one of the initiators of group psychotherapy in São Paulo, an area in which he worked for more than 50 years, learned about the work of Dr. Willian Sheldon and started to study it, integrating the concepts of constitutional psychology of Dr. Sheldon to his clinical work, obtaining good results.

According to Dr. Bachir, it was impossible to know a person without knowing his/her nature (constitution), the environment where he developed, and without trying to understand his efforts in the search for balance and development. From the thought of Dr. Bachir, another pillar of APOGEO was born, the concept of Integral Personality. Integral Personality is composed of the influence of constitutional factors, social factors, environment / social environment and personal development. To measure the influence of constitutional factors, a questionnaire was built based on Dr. Sheldon's interviews about temperament.

To assess the influence of social factors on the formation of personality, or "persona", we built a questionnaire based on a combination of several concepts, among them the study by Dr. Carl Jung on the four functions of the Ego. To measure the stage of development, we used a self-knowledge indicator and identified a correlation of this indicator with aspects of maturity. The work of building APOGEO started in 1999, part of this construction: the foundation of concepts and the construction of behavioral maps; the creation of a statistical model integrated with an assessment study; the identification and formatting of indicators that represent the integral personality, the creation of a model of competences and descriptive reports.

The letter “A” in the name APOGEO symbolizes the beginning, the first step to be taken to reach the professional peak and to live life to the full, at its height.


The research of Dr. William H. Sheldon, North American Physician and Psychologist, key name in the research of Constitutional Psychology, is one of the pillars of APOGEO . Dr. Sheldon, in his first book "Psychology and the Promethean Will" (Harpers, 1936), suggested that psychology needed a system to describe the basic differences between human beings and a method should be constructed to quantitatively describe physical variations between individuals.

Sheldon believed that in order to systematize the science of human behavior, a descriptive classification of the structure of behavior would be necessary: the physical constitution. William H. Sheldon worked as a researcher at leading American institutes and universities, with emphasis on Harvard, Columbia, California, Oregon and the Center for Research in Human Constitutional Variation (in Cambridge, Massachusetts).

Dr. Sheldon performed body measurements and interviews, in order to isolate and assess the basic elements of temperament: emotion, sensation and reason. He built a methodology to tabulate the information obtained and established a common formula, correlating constitutional aspects (somatotypes) with psychological aspects (psych types).